Amazon Türkiye Commission Rates (Referral Fee) 2026
Amazon Türkiye commission = referral fee. Official rates by category (6% to 20%), the 20% VAT added on top, and how it differs from FBA. A clear guide for sellers.
On Amazon Türkiye, what you call the “commission” is officially named the referral fee. On every sale, Amazon takes a percentage of the total the buyer pays, based on the item’s category, and adds 20% VAT on top of that percentage. This VAT addition is the most critical point that separates Amazon from Trendyol, and the place where sellers’ profit calculations go wrong most often. In this article we explain clearly how the referral fee works, the official rates by category, and why this is completely different from the FBA fee.
Amazon commission = the referral fee
The core sales deduction Amazon takes from a seller is the referral fee. The logic is simple: because Amazon “refers” the customer to your product, it takes a percentage of the sale amount on every completed order. This percentage varies by category: it is low in high-volume, low-margin categories like computers (7%), cell phones (8%) and electronics (9.5%), and higher in categories like apparel (15.5%) and shoes and handbags (17%); in some categories, such as personal care and jewelry, the rate also depends on the item’s price band. According to Amazon’s official page, the rate ranges from 6% to 20% depending on the category.
The referral fee is calculated on the total sale price. In Amazon’s own definition this is the total amount collected from the buyer: the item price, VAT, and any shipping charge the buyer pays. So the base the rate is applied to is not the price before VAT but the VAT-inclusive total the customer pays. You can only see the exact rate in the fee schedule and sales reports inside Amazon Seller Central; the table below mirrors the table on Amazon’s official page, but it does not replace your contract or your panel.
The critical difference: 20% VAT is added on top of the referral fee
This is where sellers coming from Trendyol make the most frequent mistake. On Trendyol, commission is applied to the VAT-inclusive sale price and the result already includes VAT — no VAT is added on top. On Amazon the rate is likewise applied to the total the buyer pays, VAT included, but 20% VAT is then added on top of the resulting referral fee. In other words, the real deduction leaving your pocket is 20% higher than the advertised rate.
Let an example make it clear. On an item for which the buyer pays 600 TL (VAT included), let the category referral rate be 15%:
- Total paid by the buyer (VAT included): 600 TL
- Referral fee: 600 × 15% = 90.00 TL
- VAT on the referral fee: 90 × 20% = 18.00 TL
- Total deducted from your payout: 108.00 TL (90 + 18) — 18% of 600 TL
If the same item had a 15% commission on Trendyol, the deduction would be 600 × 15% = 90 TL, and that amount already includes VAT — no VAT would be stacked on. On Amazon, the job is not done where you see the rate: 18 TL of VAT is added to the 90 TL fee and the deduction becomes 108 TL; the real cost is rate × 1.20. That is why a category that looks like 15% behaves effectively like 18% in your profit calculation (90 + 18 = 108 TL; 18% of 600 TL).
A common mistake: treating the referral fee as “just the rate” and forgetting the VAT. If you assume the deduction is 90 TL on a 600 TL item in a 15% category, you will be off by 18 TL per item, because the real figure is 108 TL. Across hundreds of orders, this gap can lead you to price at a loss. You can claim the VAT on the referral fee as an expense on your return — but it leaves your cash flow today.
Referral fee rates by category (official table)
The table below is the “Satış komisyonu (+ KDV)” (sales commission, plus VAT) table from Amazon Türkiye’s official fee page: every category, plus “Diğer” (other) for anything not listed. In some categories the rate is split into two bands based on the total sale price (the total the buyer pays); both bands are shown in the same row. The last column shows, with the 20% VAT on the commission included, what share of the total the buyer pays is actually deducted.
| Category (official name, translated) | Commission rate (+ VAT) | Effective incl. VAT* |
|---|---|---|
| Camera | 9% | 10.8% |
| Home Entertainment Systems | 11.5% | 13.8% |
| Cell Phones | 8% | 9.6% |
| Apparel | 15.5% | 18.6% |
| Computers | 7% | 8.4% |
| Electronics | 9.5% | 11.4% |
| Electronics Accessories | 11% | 13.2% |
| Personal Care Appliances | 13.6% | 16.32% |
| Home Improvement | 12.7% | 15.24% |
| Kitchen & Décor | 15% | 18% |
| Garden | 14% | 16.8% |
| Furniture | 14.5% | 17.4% |
| Small Kitchen Appliances | 11% | 13.2% |
| Large Appliances | 7% | 8.4% |
| Toys & Games | 13% | 15.6% |
| Books | 10.2% | 12.24% |
| Baby Products (excl. apparel) | 11.5% | 13.8% |
| Office Products | 13% | 15.6% |
| Sports | 10% | 12% |
| Shoes, Handbags & Shoe Accessories | 17% | 20.4% |
| Watches | 15.5% | 18.6% |
| Luggage & Travel Accessories | 16% | 19.2% |
| Beauty, Personal Care & Cosmetics | 9% (up to 500 TL) / 14% (above 500 TL) | 10.8% / 16.8% |
| Health & Personal Care | 13.5% | 16.2% |
| Grocery & Gourmet Food | 9% (up to 500 TL) / 13% (above 500 TL) | 10.8% / 15.6% |
| Video Game Consoles | 8.5% | 10.2% |
| Video Games | 10% | 12% |
| Automotive & Motorcycle | 12.5% | 15% |
| Pet Supplies | 13.5% | 16.2% |
| Jewelry | 20% (up to 900 TL) / 6% (above 900 TL) | 24% / 7.2% |
| Other (Diğer) | 10% | 12% |
Source: satis.amazon.com.tr/ucretlendirme, read on 14 October 2026. Price-band thresholds (500 TL, 900 TL) apply to the total the buyer pays. The official page lists no minimum commission amount; some other Amazon marketplaces do have a minimum fee (e.g. 0.30 USD in most US categories). Amazon can update the table, so confirm the exact rate for your category and your fee schedule in Seller Central, and the deductions in your transaction report.
* Effective rate = rate × 1.20 (including the 20% VAT added on top of the commission). This column shows the real impact of the deduction on the total the buyer pays. Once you have seen your exact rate, you can use the VAT calculator to clarify the VAT added on top of the commission.
Referral fee vs FBA fee: two separate calculations
These are the two most confused concepts. The referral fee is the commission you pay for making a sale, and it is paid on every sale — whether you ship the item yourself (FBM) or from Amazon’s warehouse (FBA), it makes no difference. The FBA fee (fulfillment fee), on the other hand, is a completely separate item that you pay only when you send your products to Amazon’s warehouse and fulfill orders through Amazon’s pick-pack-ship flow.
| Item | Referral fee | FBA fulfillment fee |
|---|---|---|
| What it is for | Sales commission | Storage, picking, packing, shipping |
| When it is paid | On every sale (FBM and FBA) | Only when using FBA |
| How it is calculated | Total paid by the buyer × category rate + 20% VAT | Fixed by product size and weight + VAT |
| Rate or fixed | Proportional | Fixed amount per unit |
So a seller using FBA pays both the referral fee and the FBA fulfillment fee; one does not replace the other, they stack. There are also items such as a monthly storage fee, an additional storage fee for stock unsold for a long time, and a monthly subscription depending on your seller account type. We covered the entire FBA cost structure in detail in our article what Amazon FBA is and its cost; to calculate the fulfillment fee per product, you can use the Amazon FBA calculator.
Placing the referral fee correctly in your profit calculation
To find your net profit correctly on Amazon, follow three rules:
- Apply the rate to the total the buyer pays: the referral fee is calculated on the VAT-inclusive sale price plus any shipping the buyer pays; you do not divide the price by 1.20 first.
- Add 20% VAT on top of the fee: the real deduction is rate × 1.20. If you skip this step, you will undercount the deduction by 20% on every order.
- Calculate FBA separately: the referral fee is the commission; the FBA fulfillment, storage, and subscription fees are separate items and do not replace the commission.
Instead of applying these three steps by hand on every product, enter the sale price and category into the Amazon commission calculator: the referral fee, the 20% VAT added on top, and the effective rate come out automatically. If you want to line Amazon up next to other marketplaces and see which one leaves you more money on your product, the marketplace profit comparison tool shows every platform’s deduction for the same price on one screen.
Where do you see your own exact rate?
In two places. First, the current fee schedule inside Amazon Seller Central: the referral fee rates by category are listed there. Second, your post-sale transaction reports: the referral fee and its VAT actually deducted on each order appear line by line. If the two sources do not match, either the category/sub-category mapping is different or the price band has landed on a different rate — it is worth querying the transaction report.
For a numerical answer to whether Amazon or another marketplace leaves you more profit on your product, our article which marketplace is more profitable compares the same item across different platforms, deduction by deduction.
Knowing the rate is not enough — you have to track the deduction
Referral fee rates are updated by category, and you only see the actual deduction on your transaction report. Riseluc, once you connect your marketplace account, reads the real deductions of every order (commission/referral fee, VAT, shipping, service fee), automatically derives net profit per product, and alerts you when a deduction is larger than expected. When it catches a deduction that looks unfair, it detects it and prepares an objection draft — it does not bring the money back automatically, but it puts the evidence of what went wrong in front of you. Instead of memorizing the table, let the system track the deductions for you.
One final note: the referral fee (commission) rates here are reference values taken from Amazon’s official fee page on 14 October 2026; Amazon may update them by category, sub-category, and program, and this table does not replace Amazon's official fee schedule in force or the terms of the seller agreement specific to your account. Before setting your price, verify your own category's current rate from the Amazon Seller Central panel and Amazon's official pricing page; then recalculate net profit with the Amazon commission calculator.
