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Amazon FBA vs FBM Comparison (2026)

Put the same product side by side under FBA (Amazon ships) and FBM (you ship). The referral fee is identical; the tool compares net profit after FBA fee + storage versus your own shipping, and tells you which wins.

Note: this calculator uses Türkiye Amazon tax and commission rates (₺, 20% VAT). If you sell in another country, verify against your own local rates and currency.

Last updated: October 2026Prepared by: Riseluc Editorial TeamCalculation method and sources

Same in both models — a rate on the sale price.

Amazon's pick+pack+ship fee per unit (by size/weight).

Monthly storage share per unit (0 if none). Rises for slow movers.

Per-sale shipping + packaging when you ship yourself.

FBA

More profitable

₺140,00

net profit / unit · %28

Referral fee
₺60,00
FBA fee
₺45,00
Storage
₺5,00
Product cost
₺250,00

FBM

₺130,00

net profit / unit · %26

Referral fee
₺60,00
Your shipping
₺60,00
Product cost
₺250,00

At these inputs FBA is more profitable by ₺10,00 per unit. FBA usually wins on speed and Buybox; FBM wins when your own shipping is cheaper than FBA fees + storage.

Referral fee is applied on the sale price and is identical in both models; the difference is FBA fee + storage vs. your own shipping. Enter Amazon's current FBA fee for your product's size/weight from Seller Central; the referral shown includes 20% VAT (Amazon invoices VAT), while sale VAT is treated as pass-through.

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The only real difference is fulfillment

On the same listing, Amazon's referral (commission) fee is the same whether you run FBA or FBM. What actually changes your margin is how the order is fulfilled: under FBA you pay a per-unit fulfillment fee plus monthly storage; under FBM you pay your own shipping and packaging. This tool isolates exactly that trade-off.

When FBM wins — and when FBA does

FBM tends to win per unit for large, heavy or slow-moving items where FBA fees and storage are high and your own shipping is cheaper. FBA tends to win for small, fast-moving items — and it brings faster delivery, the Prime badge and a Buybox edge that can lift volume enough to beat a slightly higher FBM unit margin. Compare the per-unit numbers here, then weigh the volume effect.

Know your floor either way

Whichever model you choose, don't discount below the point where the sale stops being profitable. Find that price with the minimum sale price calculator, and see the full deduction stack with the Amazon profit calculator and Amazon FBA calculator.

Method and sources

Net = sale price − referral fee (rate × the total the buyer pays, plus 20% VAT) − (FBA fee + storage, or your shipping) − product cost. Sales VAT is treated as pass-through. Enter the current FBA fee for your product's size/weight from Seller Central; fees and storage change over time and must be verified there.

Track real Amazon profit — FBA fees and all — automatically

Riseluc computes your real Amazon net profit from event-based finance — actual commission and FBA/shipping deductions, not estimates — so you always know what each sale really left.

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