What the Hepsiburada Buybox is worth
On a product listed by multiple sellers, the Buybox seller captures the large majority of sales. Winning it can multiply your volume on that listing; losing it can make an otherwise good product nearly invisible. That is why price competition on shared listings is really a Buybox competition.
Which factors matter
Price is the strongest lever, but not the only one: delivery speed, seller performance score, stock continuity and low cancellation/return rates all feed in. Because the exact weights are undisclosed, this simulator uses a transparent heuristic — treat the probability as a direction, not a guarantee.
Win it without selling at a loss
The trap is chasing the Buybox below your cost. Before you lower a price, know your floor — the lowest price that still keeps your target profit after commission, shipping and withholding. Compute it with the minimum sale price calculator, and check the true per-sale margin with the Hepsiburada profit calculator.
Method and sources
The score model is heuristic and based on publicly available information; Hepsiburada's official Buybox algorithm has not been disclosed. Use it to compare scenarios, then verify the real position in your Merchant Center.