How to Calculate Net Profit on PTT AVM (2026 Step-by-Step Example)

What people talk about most with PTT AVM is the trust that comes from PTT being a state affiliate, and its position in the relatively low commission band among marketplaces. But the real question for a seller is: does the lower commission actually reach the net profit in your pocket? Commission alone is a small part of the story. In this article we combine, step by step in a single worked example, all the items that make up net profit on PTT AVM — commission (rate + 20% VAT), shipping, 1% withholding tax, VAT payable, and product cost. If you would rather not track the numbers by hand, you can enter price and cost into the PTT AVM profit calculator and run the same math in a second; but seeing the logic first is what lets you trust the result.

Net profit is not “sales minus commission”

A new seller’s most expensive misconception is thinking of profit as sale price − commission. On PTT AVM, the true net profit of an order requires accounting for five independent items at once:

• Commission amount — the category rate applied to the VAT-inclusive sale price.
• Commission VAT — the 20% added separately on top of that amount.
• Shipping — a fixed item deducted in TL, varying by desi and carrier.
• 1% income tax withholding — a prepayment the platform withholds on the base and pays to the tax office.
• VAT payable — the difference between the VAT you collect on your sale and the VAT you pay on purchases and expenses.

On top of these you add your product cost. If you skip any one of these items, the “profit” on your screen will not match reality — and it usually comes out more optimistic than it should. Let’s put them in place one by one.

The PTT AVM commission model: VAT-inclusive price × rate + 20% VAT

The first critical point is which amount the rate is applied to. Our tools and the calculations in this article apply the PTT AVM category commission to the VAT-inclusive sale price, and add a separate 20% VAT on top of the resulting commission amount. This differs from Trendyol’s model of “commission is calculated from the VAT-inclusive price with no VAT added on top” at a single point: the rate is applied to the VAT-inclusive price in both, but here VAT is added on top of the resulting amount, so at the same rate the deduction is 20% higher. Sellers coming from Trendyol stumble here. That VAT is added on top of the commission is stated on Amazon Türkiye’s official fee page (“Satış komisyonu (+ KDV)”); for Hepsiburada, n11, and Çiçeksepeti our tools assume the same model.

Short rule: on PTT AVM, commission amount = VAT-inclusive price × category rate, and what is deducted from your payout is commission amount × 1.20. If you apply the “low” rate you heard to the price tag and do not add the VAT on top, you will understate the real deduction.

The category rates here are for reference; PTT AVM does not guarantee its rates as a single fixed public table. PTT AVM also publishes no official commission base or VAT statement; the tool assumes VAT-inclusive price × rate × 1.20 — verify the exact amount on your commission invoice. In high-volume groups like general electronics and white goods the rate tends to be low, while in fashion, accessories, and cosmetics it tends to be higher. Always verify the exact rate that applies to you from your PTT AVM seller panel — and to separate not just the rate but the VAT on top of commission, you can use the PTT AVM commission calculator.

Step-by-step net profit example

Let’s set up a concrete order. I kept the numbers round so you can follow every step in your head. Assumptions:

• Sale price (VAT-included): 600 TL — the item carries 20% VAT
• Product purchase cost (VAT-included, what you paid): 300 TL
• Category commission: 10% (reference; representing PTT AVM’s relatively low band)
• Shipping (VAT-included): 60 TL

1) Separate the bases

Everything starts with separating out the VAT. At 20% VAT, base = price ÷ 1.20.

• Sale base: 600 ÷ 1.20 = 500 TL · VAT you collect on the sale: 100 TL
• Purchase base: 300 ÷ 1.20 = 250 TL · VAT you paid on purchase: 50 TL
• Shipping base: 60 ÷ 1.20 = 50 TL · VAT you paid on shipping: 10 TL

2) Calculate commission and its VAT

• Commission amount: 600 × 10% = 60 TL (the rate applies to the VAT-inclusive price)
• Commission VAT: 60 × 20% = 12 TL
• Total commission deducted from payout: 72 TL

3) Add shipping and withholding

• Shipping (from payout): 60 TL
• 1% withholding = base × 1% = 500 × 1% = 5 TL

So the payout PTT AVM sends you becomes clear: 600 − 72 (commission) − 60 (shipping) − 5 (withholding) = 463 TL. But this is not the profit you keep — we have not yet subtracted product cost and the VAT you will pay to the state.

4) Subtract the VAT payable

VAT is not your money; it is an amount you collect on behalf of the state. When you sell you collect 100 TL of VAT; the VAT you paid on purchase, commission, and shipping you deduct:

• Output VAT (from the sale): 100 TL
• Deductible VAT: 50 (purchase) + 12 (commission) + 10 (shipping) = 72 TL
• VAT payable: 100 − 72 = 28 TL

Note: if you forget to deduct the commission and shipping VAT on your return, the VAT payable comes out as 50 TL, not 28 — that is, not tracking your expense VAT costs you an extra 22 TL in this example. This is one of the most common mistakes that quietly eat into profit.

5) Find the net profit

Now let’s combine everything. Reaching the same result two different ways proves the math is correct:

1. Via cash flow: Payout 463 − product purchase 300 − VAT payable 28 = 135 TL.
2. Via bases (VAT-free): Sale base 500 − purchase base 250 − commission 60 − shipping base 50 − withholding 5 = 135 TL.

Both methods arrive at 135 TL of net profit. This is no coincidence: when VAT is handled correctly it cancels out in the profit calculation (pass-through), but it leaves your cash flow and turns into a real cost if you do not deduct your expense VAT. 135 TL on a 500 TL base means roughly a 27% net margin — healthy, but it shows the weight of shipping and withholding despite the low commission.

Position withholding tax correctly

The 5 TL withholding in the example is not an extra tax; it is a prepaid income/corporate tax — 1% of the VAT-excluded sale amount — that the platform withholds and pays to the tax office (Law No. 7524, since 2025). It is offset against your calculated tax on your year-end return; so technically it is not money you “lose.” But you should still include it in your payout calculation for two reasons: it leaves your cash flow today, and if your profit is low, so is the tax it can be offset against, delaying its return. To see the logic and annual impact of withholding in detail, look at the e-commerce withholding tax calculator.

Is the low-commission advantage really an advantage?

PTT AVM’s public-affiliate identity and relatively low commission band are a genuine draw. But the example puts this in context: if the commission rose from 10% to 15%, the commission amount would grow by 600 × 5% = 30 TL (36 TL more leaves your payout with its VAT, but since that VAT is deductible the effect on profit is 30 TL) — pulling profit from 135 down to 105. In the same order shipping is already 60 TL, meaning on a single low-priced item, shipping is often a bigger item than commission. The lessons are clear:

• Low commission makes no difference on a cheap item — there, fate is decided by shipping and fixed items. The advantage is truly felt on mid-to-high priced, low-desi products.
• The trust factor helps conversion but does not change the net profit formula; on PTT AVM too you must calculate every item with the same discipline.
• Comparison ends at a single product, not at the channel. To see whether the same item leaves you more on PTT AVM or on another marketplace, put them side by side with the marketplace profit comparison tool; low commission may not win in every category.

When and how much does the PTT AVM payment arrive?

The sale amount is transferred to you not instantly but according to PTT AVM’s settlement schedule. The payment day varies by seller type and your agreement; a generic “it is deposited on this day” statement will not be correct for every store, so verify your own cycle from the payment/settlement screen in your seller panel. The amount deposited is not your gross sales; it is the net payout after commission, commission VAT, shipping, and withholding are deducted (463 TL in our example). You subtract product cost and VAT payable from that amount yourself — the real profit you keep is what remains (135 TL).

Three frequently asked questions

Is VAT added to PTT AVM commission?

In our calculations, yes: category commission is applied to the VAT-inclusive price, and a separate 20% VAT is then added on top of the resulting amount. The total commission deducted from your payout is 1.20 times the commission amount; verify the exact amount on your commission invoice. You can claim this VAT as a deduction on your return, but it leaves as cash on payout day.

Is PTT AVM’s commission lower than other marketplaces?

It is generally positioned in a competitive band, but “low” alone does not mean net profit; shipping, withholding, and VAT payable each affect profit differently on every channel. The right question is not “what is the commission?” but “what do I keep on this product?” Verify the exact rate from your panel and calculate it together with all the items.

How does a return affect net profit?

When a return is completed, the commission refund is reflected on your payout; however, shipping and, if applicable, some transaction fees do not come back in most scenarios. So a return zeroes out the commission but does not fully zero out the cost. In categories with frequent returns, keeping this difference visible in your net profit calculation protects you from a misleading “I’m in profit” feeling.

Track the calculation with a system, not by hand

Running the five steps above by hand on every product and every price change is tiring and error-prone. Put it into practice in two steps: first test the logic on a single product with the PTT AVM profit calculator — enter price, cost, and category, and let commission (rate + 20% VAT), shipping, 1% withholding, and VAT payable be subtracted automatically, and let it reverse-calculate the price you need to sell at for your target margin. Then make repeating this calculation on every price and cost change a routine; you can only see whether you are truly benefiting from PTT AVM’s low-commission advantage by tracking all the items. If you also sell on Trendyol, Amazon, Hepsiburada or eMAG, Riseluc automates this tracking in those stores: it processes the deductions on every order and derives net profit per product — with the real amounts from the payout breakdown on Trendyol and Amazon, and estimated from order data on Hepsiburada and eMAG. On Trendyol it alerts you when a deduction is larger than expected and prepares a dispute draft for a deduction it judges unfair — it does not automatically bring the money back, but it puts what was over-deducted, and why, in front of you with evidence.

Source and currency note. On PTT AVM, the commission rate and deduction items (shipping, transaction fees, campaign participation) vary by category and by your agreement; the 10%-commission calculation here is an example built only to illustrate the logic, and it does not replace your own agreement or order breakdown. Always verify the exact commission that applies to you and the current deduction items through the official PTT AVM Merchant (Supplier) Panel — there the seller sees, exactly, each category’s applicable rate and the real deductions in the payout breakdown. And to work out your net profit in a second with your own numbers, use the PTT AVM profit calculator.